Lifestyle Lift Penalized by New York State Attorney General For Publishing Fake Online Reviews of Its Procedure

New York, NY- We have always been somewhat skeptical about brand name operations since surgical techniques and scientific progress are in the public domain.  We have made the point that procedures such as the Lifestyle Lift are basically about marketing.

Now we have evidence that Lifestyle Lift is not just about marketing but about illegal and false marketing.  The Lifestyle Lift company has recently agreed to pay $300,000 to settle an accusation brought by New York State Attorney General Andrew Cuomo that Lifestyle Lift engaged in so-called “astroturfing” which is the publishing of fake online reviews of its procedure using employees who pretended to be independent consumers expressing their “satisfaction” with the Lifestyle Lift.

Attorney General Cuomo’s report stated that Lifestyle Lift sent an email to its employees which stated “Friday is going to be a slow day – I need you to devote the day to doing more postings on the web as a satisfied client”. 

“This company’s attempt to generate business by duping consumers was cynical, manipulative, and illegal” wrote Attorney General Cuomo.

Certainly, as far as I am concerned, the whole notion of the Lifestyle Lift has lost all credibility.